SIOUX FALLS, S.D. (KELO) — The Summit League Basketball Championships make their return to Sioux Falls this week, and DTSF is helping fans explore downtown.
The Summit League Tournament tips off its five day run at the Premier Center on Wednesday, though the action is sure to spill into downtown.
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“Every year, we see about 38,000 people come to Sioux Falls for the Summit League specifically, so we’re really excited to welcome those folks into our bars and restaurants and retail here in downtown Sioux Falls,” DTSF Marketing Manager Jeb Cooper said.
DTSF is encouraging basketball fans to spend time downtown this Friday and Saturday, offering a free ride to and from the games.
“In partnership with Lloyd, we will be running a shuttle from the Premier Center to two specific locations in downtown,” Cooper said.
The shuttle will operate every 30 minutes from 11 a.m. to 11 p.m., with stops at the Premier Center, Steel District, and 12th & Phillips, near Blarney Stone and Fernson.
“Just the concentration of great restaurants and great bars and retail shops, it really is a vibrant area,” Cooper said.
“It’s a really unique, great opportunity for us, really happy DTSF is including us,” Noah Adams with Fernson Brewing said.
Adams, the general manager at Fernson Brewing Company, always looks forward to tournament time.
“We definitely see an increase in folks coming in from out of town especially, we still have our regulars that come in and interact with us but seeing those groups of folks come in to enjoy the event and celebrate what they’re here for is really fun for us to see that change in traffic,” Adams said.
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And the opportunities don’t end with a beverage.
“If they’re interested in seeing some art or just doing some shopping, we really have a lot of experiences for them in downtown, and it is very accessible,” Cooper said.
It’s just a shuttle ride away.
The Summit League Tournament runs Wednesday through Sunday, but the free shuttle between the Premier Center and downtown Sioux Falls is available Friday and Saturday only, 11 a.m. to 11 p.m.
