SIOUX FALLS, S.D. (KELO) — The numbers are in from Mash Madness, which had 30 drinks competing across 3 categories.
People sipped and savored over 7,500 drinks during this year’s Mash Madness.
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“We saw a lot more people participating. Both our member base and the businesses, but also, you know, more participants and more people trying to drink. So it was really fun to see,” DTSF marketing manager Jeb Cooper said.
Instead of just beer this year, the contest added 2 new categories: craft cocktail, a non-alcoholic and coffee section.
“Adding on the cocktail and the NA, we saw great numbers,” Cooper said. “We will likely see it just grow bigger and bigger as most events do as they get older.”
The winner of the craft cocktail section was Lucky’s, with their Key Lime Pie-jito. They were trailing in the competition until the final day.
“We’re not necessarily on the top of anybody’s list when it comes to making cocktails, especially craft cocktails,” Lucky’s Bar Supervisor Avery Baker said. “I’m glad that I could kind of open that door for us and show people that we’re, we’re capable of a lot more than doing a Captain and Coke or vodka Redbull.”
Perch took home the trophy in the non-alcoholic and coffee category with their Pandan Cloud. It is just one of the titles Perch has taken home in 2025.
“We’ve had a great year. Third in Burger battle. We got, first in March Madness, and we just opened in June. So we’re, like, just riding the waves right now,” Perch’s Front House Manager Rachel Begeman said.
In the long standing beer bracket, Remedy Brewing Co. won for the first time with their Huckleberry Heaven brew.
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“Whatever the case, it definitely drove some traffic for us downtown. Obviously, we saw quite a number of just sales of that beer specifically. So it seemed like quite a few people were here just to try it for Mash Madness,” Remedy’s Head Brewer Tyler Wasberg said.
Over $62,000 was spent on this year’s drinks, with an economic impact of nearly $290,000.
You can order the drinks at Perch and Lucky’s while supplies last, but Remedy has sold out of its brew.
